TikTok广告政策-行业进入
TikTok公告术-：公告勹工个亍1力
TikTok公告术-：業界参入
#TikTok广告政策-广告创意
1.概览
TikTok广告政策-广告创意适用于所有TikTok付费广告产品。TikTok上的广告商要对他们的广告负责
适用于广告目标地区的适用法律法规，诚实地宣传广告所推广的产品或服务，制作真实的广告和安全的广告。
此外，广告商还必须遵守TikTok服务条款和社区指南，以及关于我们服务使用的所有其他TikTok政策。我们的广告政策如下。这些政策旨在确保我们的使用者有一个安全和积极的环境。
广告政策定期更新。请经常检查此网页，以确保您始终更新我们最新的广告政策要求。
2.一般资料
2.1了解我们的政策
TikTok广告政策两个不同的部分。第一个是行业进入部门提供有关可以提供的产品和服务通过TikTok广告广告。第二节提供关于哪种类型的广告内容是允许的。当广告商下订单时，每个广告都会根据这些政策进行审查。
在阅读下面的广告创意政策之前，请确保您仔细阅读了Industry入口政策(TikTok广告政策-Industry Entry](https://bytedance.feishu.cn/docs/doccnlNzznZHYJ9hL46ZLg eMdfb#)，以了解您所推广的产品/服务在目标地区是否可以接受。
2.2广告审查进程
广告评审的周转时间通常不到24小时，尽管可能需要更长的时间。
有些案子。
广告审查过程包括审查所推广的产品/服务、广告说明、文本、
图片、音频、视觉、年龄/区域定位和登陆页面。为了在平台上运行，所有广告创意人员都应该遵守所有的广告政策。或您的广告组中的更改
2.3如不获批准，须采取的步骤
如果你的广告因不完全遵守我们的政策而不被批准，你可以编辑它并重新提交审查。要编辑你的广告：
在你的广告组建议中检查不赞成理由的广告细节“。
使用不批准理由中的信息，您可以编辑广告并创建符合要求的广告。
保存您编辑的更改。一旦您保存您的更改，您的广告将在不到24小时内重新提交审查。在某些情况下，它可能需要更长的时间。
*为配合我们改善TikTok用户体验的努力，广告必须符合以下规定
3.1着陆页要求
3.广告格式和功能
当我们的用户被引导到登陆页面时，为了确保用户体验，登陆页面必须正常工作。
广告不得将用户引导到无功能的登陆页面.X登陆页，其中有：
错误或过期，或正在建设中的网站。
登陆网页内容不完整的网页。
不方便移动的X登陆页。
禁用浏览器后退按钮的X登陆页。X登陆页
自动下载文件到用户的移动电话。
X登陆页，要求用户下载其他程序或输入个人信息
信息访问登陆页面上的主要内容。
广告引导用户到Google Play Store或App Store下载应用程序、产品或服务的官方网站或产品的页面
提醒：请使用广告定位区域/的网络查看登陆页面。
不得在登陆页上显示违禁品。
电子商务广告必须在登陆页上显示有效信息。
不限于广告客户的联系方式、公司名称、公司地址、营业执照、本币价格显示、条款和条件、运输信息、隐私政策、退货政策和退款政策。
3.2Ad一致性
广告创意(广告标题、广告文本、广告图片、广告视频、广告CTA)需要与登陆页面上的促销产品保持一致。
在广告视频中推广的产品是A，而登陆页上的产品是B。
在广告视频中推广的产品品牌是A，而登陆页面上的产品品牌是B。
广告标题必须与相应的广告图像或视频一致。
广告标题是“创造一个自己的卡通”，而相应的广告视频显示“满足你的未来自我”。
广告标题是“高达50%的折扣”，而相应的广告图像显示“高达30%的折扣”。
“显示名称”需要与登陆页面上的推广产品相匹配，“应用程序名称”需要与登陆页面上显示的应用程序名称相匹配。
登陆页广告：“显示名称”是AA洗剂，而登陆页面上的促销产品是AA洗发水或App下载广告：“App name”是abc，而该应用程序
登陆页上显示的名称是XYZ。
3.3Ad语言
A.广告定位区域是单一区域，广告“设置语言”是一种单一语言：广告创意和登陆页面的语言需要
与广告目标区域的设置语言或接受语言一致。
B.广告定位区域是一个单一的区域，广告“设置语言”是多种语言：广告创意和登陆页面的语言
B.广告目标区域是一个单一区域，广告“设置语言”是多种语言：广告创意和登陆页面的语言必须与广告的公认语言保持一致。
目标区域。
C.广告目标区域是多个区域，广告“设置语言”是单一语言：广告创意和登陆页面的语言必须与设置语言或在所有广告目标区域被接受的语言保持一致。
D.广告目标区域是多个区域，广告“设置语言”是多种语言：广告创意和登陆页面的语言必须是所有广告目标区域都能接受的语言。
*广告目标地区可接受的语文如下：*澳大利亚：英文
奥地利：德语+英语巴西：葡萄牙语
比利时：荷兰语+德语+法语+英语
加拿大：英文
丹麦：丹麦语+英语埃及：阿拉伯语+英语芬兰：芬兰语+瑞典语+英语法国：法语
德国：德语+英语香港：普通话(繁体中文)+粤语+英语印度：英语+印地语+印度地区语言
印度尼西亚：印度尼西亚
爱尔兰：Rish+英语以色列：希伯来语+英语+阿拉伯语+Ru ssian语
Taly：Talian+英国日本：日语
马来西亚：Bahasa Melayu+英国荷兰：荷兰荷兰语+英语挪威：挪威+英国菲律宾：菲律宾语(Tagalog)+英语
波兰：波兰
俄罗斯：俄文
沙特阿拉伯：阿拉伯语+英语新加坡：巴哈萨语
Melayu+中文+英语韩国：韩国：西班牙语
瑞典：瑞典语+英语瑞士：德语+法语+罗曼什+意大利语+英语
台湾：普通话(繁体中文)
泰国：泰国
土耳其：土耳其语+英语
阿拉伯联合
阿联酋：阿拉伯语+英语联合王国：英语
美国：英文
3.4广告标题/文本、图像和视频
广告标题/文本不得包含拼写或语法错误，不得造成不良的用户体验，或在字母中错误地使用符号。
使用不常见的拼写或语法，如“Rrom”而不是“From”。
广告标题中大写字母、空格、数字、符号或标点符号的过度使用或花招。
广告图像不能包含模糊、不清晰或无法识别的视觉效果，也不能使用列/像素故意部分覆盖图像。
广告图像显示不完整的文本或难以辨认的文本。
广告图像包含模糊或蒙面的第三方水印。
广告图像和视频必须是清晰的和高分辨率的。
4.保留内容
4.1社区标准
广告必须坚持和TikTok。[服务条款(https://www.tiktok.com/18n/terms/)[Community Guidelines](https://www.tiktok.com/community-guidelines?lang=en))
4.2法律服务和活动
广告不得在某一管辖范围内展示、便利或推广被视为非法的服务或活动。
4.3毒品和毒品用具
广告不得展示或推广处方或娱乐。
药物，或与吸毒有关的附件，如Bongs，卷纸，或汽化
传送装置。
4.4武器、弹药和爆炸物
广告不得在现实生活中展示或推广使用危险的武器、弹药或爆炸物，包括但不能。
仅限于枪支、爆炸物、炸弹或其他旨在对个人造成伤害的物体。
4.5烟草产品和吸烟
广告不得展示或推广与烟草有关的烟草。
产品，如雪茄、烟斗、卷纸、电子香烟，或在现实生活中与吸烟有关的行为，包括但不限于模仿
抽烟。。
4.6政治内容
广告不得提及、宣传或反对公职候选人、现任或
前政治领袖、政党或政治组织它们不能包含主张立场的内容。
(反对)地方、州或联邦公共问题
为了影响
4.7军事内容
广告不得显示关于军事或警察标志、敏感军事事件、军国主义、鼓吹或粉饰战争、非法分子等负面内容。
4.8歧视性内容
广告不得包含针对受保护对象的仇恨言论
团体、个人或
基于种族的组织，
种族、民族血统、性取向、性别认同、宗教信仰、年龄、家庭状况或医疗或遗传
4.5成人性内容
禁止展示或推广使用被禁止的成人产品或服务。不要表现出过分具有暗示性或性挑衅性的性活动或行为。
不得显示全部或部分裸露，或暗示裸露。AD不能显示
暴露在男性或女性的皮肤上，即使不是明显的性接触。
不要把注意力集中在个别敏感的身体部位，例如臀部。
4.10侵犯版权
未经TikTok许可，ADS不得显示与TikTok相关的元素。
X广告显示TikTok标志
没有TikTok的许可。描述为“TikTok畅销书”的XADS
提克托的许可。
模拟
TikTok标签的接口
没有TikTok的挑战页面
许可。
包含没有TikTok‘s的“#”符号的广告标题
许可。
广告不得显示内容。
侵犯或违反
任何第三方的权利，包括但不限于商标、品牌、服务商标、商号或其他展示第三方的个人或X广告。
名称的方式可能会误导用户
广告商的品牌归属。X广告显示应用程序或
安全摄像头或任何软件/
拍摄/录音/跟踪人的设备
许可。
广告不得显示或
推广假冒伪劣产品。
展示假的XADS
文件，如伪造文件
学位、护照或
移民证件。
X广告展示赝品或
未经授权的真实复制品
产品。
4.11误导性索赔
广告中不能有夸张的表现。
关于产品的承诺
X洗剂：腿要苗条
走开。
金融产品：赚钱
再过10秒。
X治疗不治之症的索赔
疾病。
X显示皱纹
消失在“之前和
在“比较”之后，使用
广告不得显示。
夸大的描述或
绝对索赔
XNO.1全球音乐应用。
<100%天然草本霜。
广告不能包含与其他品牌的恶意比较。
这个产品比ABC网站便宜XX。
广告不得包含无效按钮、诱导手势或文本(按钮/手势/
描述不支持的功能的文本)。
X“滑动以了解更多”文本在一个广告中，如果滑动只会引导用户到下一个视频，而不是他们的任何地方。
4.12耸人听闻和令人震惊的内容
广告不得显示可能令人震惊的血腥或令人毛骨悚然的图像或图形图像。
或者吓唬用户。
X犯罪现场或犯罪现场的图像
意外。
恐怖场面或血腥剧照。
B.广告不得包含
令人恶心的图像，可能会导致使用者X视觉的性液体，或
人类或动物的粪便。
X视觉显示，污垢从脸上的毛孔或头发被拉出的排水。
广告不得包含显示犯罪、过度暴力、残忍或无端行为的内容。
对动物的暴力。
X广告展示真正的战斗
带着血淋淋的场面。
X广告展示动物残忍，
比如斗鸡或斗狗。
广告不得含有暴力语言或侮辱行为。
4.13数据收集
广告必须保证在广告中收集到的任何个人信息都能安全地按照当地法律进行收集和处理，并且隐私政策应该能够被收集到的任何个人访问。
然后经过处理。
5.限制性内容
5.1酒精
广告不得显示过度饮酒或不负责任的饮酒。
广告不得显示或
推广酒精品牌，
酒吧场景，或者在现实生活中某些特定广告目标区域的饮酒场景。
5.2赌博和彩票a.广告不得显示，
方便，或在网上推广
以实物赌博或模拟赌博为特点的存取款，不得描绘或鼓励赌博相关行为。广告不得显示，
在某些特定的广告目标地区促进或推广使用真实金钱或体育/赛马博彩的彩票。
5.3宗教和文化
A.广告不得以涉及或针对宗教建筑、宗教象征或对宗教进行恶意比较的不尊重行为为特征。
B.广告不得显示违反广告目标地区当地文化的内容。
5.4保护未成年人的广告不得展示、便利或宣传不当
涉及未成年人的行为，
5.4保护未成年人
A.不得展示、便利或宣传不当
涉及未成年人的行为，如未成年饮酒或未成年吸烟。
青少年不能过度暴露在皮肤上。
不得影响未成年人参加不适当的活动
购买彩票等活动。
不得在某些特定的广告目标地区展示或推广吸引未成年人的产品/游戏。
5.5重量控制/管理仅适用于CA/EU/US
不应提倡不健康的身体形象或与食物的不健康关系。
不应以18岁以下的人为特征。
重量管理产品
必须有责任感地准备要求；避免承诺产品单独使用，没有饮食或运动可以导致减肥；表现夸张；或建议减肥很容易，或保证。广告不应提及特定的卡路里，或特定数量的减肥。
TikTok Advertising Policies-Ad Creatives
TikTok Advertising Policy-Industry Entry
TikTok公告术-:公告勹工个 亍1力
TikTok公告术-:業界参入
# TikTok Advertising Policies-Ad Creatives
1. Overview
TikTok Advertising Policies – Ad Creatives apply to all TikTok paid advertising products. Advertisers on TikTok are responsible for their ads complying with all
applicable laws and regulations that apply to the ad targeting regions, being honest about the products or services the ad is promoting, creating truthful ads, and advertising safely.
In addition, advertisers must also comply with the TikTok Terms of Service and Community Guidelines, and all other TikTok policies governing the use of our services. Our advertising policies are listed below. These policies are designed to ensure a safe and positive environment for our users.
The advertising policies are updated periodically. Please check this page often to ensure that you are always up to date on our latest advertising policy requirements.
2. General Information
2.1 Understanding Our Policies
TikTok Advertising Policies have
two different sections. The first is
the industry entry section which
provides information about the
products and services that can
be advertised through TikTok
ads. The second section provides
guidance on what types of
advertising content are allowed. When advertisers place an order, each advertisement is reviewed against these policies.
Before reading the ad creative policies below,please make sure you read the lndustry Entry Policy[TikTok Advertising Policy-Industry Entry](https://bytedance.feishu.cn/docs/doccnlNzznZHYJ9hL46ZLg eMdfb#) carefully to understand if the producduts/services you promote are acceptable in the targeted regions.
2.2Ad Review Process
The turnaround time for ad review is typically less than 24 hours, although it may take longer in
some cases.
The ad review process involves vetting the products/services promoted,ad caption,text,
images, audio,visuals, age/region targeting and landing pages.In order to run on the platform, all ad creatives should be compliant with all advertising policies or changes in your ad group
2.3 Steps to Take if Disapproved
lf your ad is disapproved for not fully complying with our policies, you can edit it and resubmit for review.To edit your ad:
Check the ad details of the disapproval reason in your ad group suggestions”.
Using the information in your disapproval reason,you can edit your ad and create a compliant one.
Save your edited changes.Once you save your changes, your ad will be resubmitted for review in less than 24 hours.In some cases, it may take longer.
*To be in line with our effort to improve user experience on TikTok,advertisements must comply with the following
3.1 Landing Page Requirements
3. Ad Format and Functionality
To ensure user experience when our users are led to the landing page, the landing page must work properly.
a. Ads must not direct users to a non-functional landing page. X Landing pages that have :
errors or are expired, or sites under construction.
X Landing pages with incomplete content on the web pages.
X Landing pages that are not mobile-friendly.
X Landing pages with the browser’s back button disabled. X Landing pages which
automatically download files to the user’s mobile phone.
X Landing pages which require users to download additional programs or input personal
information to access the main content on the landing pages.
Ads direct users to the Google Play Store or App Store to download the app,the official website of the product or service, or the page of the product
Reminder:Please check the landing page using the network of the ad targeting region/
b.Ads must not display prohibited products on the landing page.
c.E-commerce ads must display valid information on the landing pages.The information required by local law includes, but is
not limited to the advertiser’s contact details, company name, company address, business license,local currency price display, terms & conditions, shipping info, privacy policy, returns policy,and refund policy.
3.2Ad Consistency
a.The ad creative (ad caption, ad text,ad images,ad videos, ad CTA) needs to be consistent with the promoted products on the landing page.
The product promoted in the ad video is A,while product on the landing page is B.
The brand of the product promoted in the ad video is A, while the brand of the product on the landing page is B.
b.The ad caption needs to be consistent with the corresponding ad image or video.
The ad caption is”Create a cartoon of yourself”, while the corresponding ad video displays”meet your future self”.
The ad caption is “Up to 50% off”, while the corresponding ad image displays”Up to 30% off””.
c.The”Display Name” needs to match the promoted product on the landing page.The “App Name” needs to match the app name shown on the landing page.
Landing page ads: The“Display Name” is AA lotion while the promoted product on the landing page is AA shampoo or App download ads:The “App Name” is ABC,while the app
name shown on the landing page is XYZ.
3.3Ad Language
a.The ad targeting region is a single region and the ad”setting language” is a single language: The language of the ad creative and landing page needs to
be consistent with the setting language or accepted language of the ad targeting region.
b.The ad targeting region is a single region and the ad“setting language” is multiple languages: The language of the ad creative and landing page
b. The ad targeting region is a single region and the ad“setting language” is multiple languages: The language of the ad creative and landing page needs to be consistent with the accepted language of the ad
targeting region.
c. The ad targeting regions are multiple regions and the ad“setting language” is single language: The language of the ad creative and landing page needs to be consistent with the setting language or or a language that is accepted across all the ad targeting regions.
d. The ad targeting regions are multiple regions and the ad“setting language” is multiple languages: The language of the ad creative and landing page needs to be a language that is accepted across all the ad targeting regions.
*The acceptable languages of ad targeting regions are as follows:* Australia: English
Austria:German+English Brazil:Portuguese
Belgium:Dutch+German+French+ English
Canada:English
Denmark:Danish+English Egypt:Arabic+English Finland:Finnish+Swedish+English France:French
Germany:German+English Hong Kong:Mandarin(Traditional Chinese) +Cantonese+English India:English+Hindi+Regional Indian languages
Indonesia:Indonesian
Ireland:rish+English Israel:Hebrew+English+Arabic+Ru ssian
taly:talian+English Japan:Japanese
Malaysia:Bahasa Melayu+English Netherlands:Dutch+English Norway:Norwegian+English Philippines: Filipino (Tagalog)+English
Poland:Polish
Russia:Russian
Saudi Arabia:Arabic+English Singapore:Bahasa
Melayu+Chinese+English South Korea:Korean Spain:Spanish
Sweden:Swedish+English Switzerland:German+French+Ro mansh+ltalian+English
Taiwan:Mandarin(Traditional Chinese)
Thailand:Thai
Turkey:Turkish+English
United Arab
Emirates:Arabic+English United Kingdom:English
United States: English
3.4 Ad Caption/Text, lmage and Video
a. The ad caption/text must not contain a spelling or grammar mistake, cause an undesirable user experience, or use symbols incorrectly among the letters.
X Use uncommonly accepted spelling or grammar, such as“Rrom”instead of“From”.
X Excessive or gimmicky use of capitalization, spacing, numbers, symbols, or punctuation among the letters in the ad caption.
b. The ad image must not contain blurry, unclear, or unrecognizable visuals, or use columns/pixels to intentionally partially cover images.
X The ad image displays incomplete text or illegible text.
X The ad image contains blurred or masked third-party watermarks.
C. The ad image and video must be legible and of a high resolution.
4.Prohibited Content
4.1 Community Standards
Ads must adhere to and of TikTok. [Terms of Service (https://www.tiktok.com/18n/terms/)[Community Guidelines](https://www.tiktok.com/community-guidelines?lang=en)
4.2 legal Services and Activity
Ads must not display, facilitate, or promote services or activities considered as illegal in a given jurisdiction.
4.3 Drugs and Drug Paraphernalia
Ads must not display or promote prescription or recreational
drugs, or accessories associated with drug use such as bongs, rolling papers, or vaporized
delivery devices.
4.4 Weapons, Ammunition and Explosives
Ads must not display or promote the use of dangerous weapons, ammunition, or explosives in real life, including, but not
limited to, guns, explosives, bombs, or other objects that are designed to cause harm to individuals.
4.5 Tobacco Products and Smoking
Ads must not display or promote tobacco, tobacco-related
products such as cigars, tobacco pipes, rolling papers, or e-cigarettes, or smoking-related behavior in real life, including, but not limited to, alternatives which imitate the act of
smoking. .
4.6 Political Content
Ads must not reference, promote or oppose a candidate for public office, current or
former political leader, political party, or political organization. They must not contain content that advocates a stance (for
or against) on a local, state, or federal issue of public
importance in order to influence
4.7 Military Content
Ads must not display negative content regarding the military or police symbols,sensitive military events,militarism,the advocating or whitewashing of war, unlawful elements, etc.
4.8 Discriminatory Content
Ads must not contain hate speech against a protected
group,individual, or
organization based on race,
ethnicity,national origin, sexual orientation, gender identity, religious affiliation, age, family status, or medical or genetic
4.5 Adult Sexual Content
a.Ads must not display or promote the use of prohibited adult products or services. b.Ads must not display sexual activities or behaviors that are overly suggestive or sexually provocative.
c.Ads must not display full or partial nudity, or implied nudity. d.Ads must not display
excessively visible skin exposure of a male or female, even if not explicitly sexual in nature.
e.Ads must not focus on individual sensitive body parts, such as a person’s buttocks.
4.10 Copyright Infringement
a.Ads must not display elements related to TikTok without TikTok’s permission.
X Ads displaying the TikTok logo
without TikTok’s permission. XAds with the description“TikTok Bestseller” without
TikTok’s permission.
X A landing Page imitating the
interface of TikTok’s hashtag
challenge page without TikTok’s
permission.
X An ad caption containing the“#” symbol without TikTok’s
permission.
b. Ads must not display content
that infringes or violates
the rights of any third party, including, but not limited to, trademarks, marks, logos, brands, service marks, trade names or other personal or X Ads displaying third-party
names in a way that could mislead users about the
advertiser’s brand affiliation. X Ads displaying apps or
security cameras or any software/
equipment for filming/taping/ following people without their
permission.
c. Ads must not display or
promote counterfeit products.
XAds displaying fake
documents, such as counterfeit
degrees, passports, or
immigration papers.
X Ads displaying fakes or
unauthorized replicas of a real
product.
4.11 Misleading Claims
a. Ads must not contain an exaggerated performance
promise concerning a product’s
X Lotion: Get slim legs right
away.
X Financial Product: Get money
in 10 seconds.
X Claims of cures for incurable
diseases.
X Showing wrinkles
disappearing through “before and
after”comparisons by using a
b. Ads must not display
exaggerated descriptions or
absolute claims without related
XNO.1 music app of the whole world.
> < 100% natural herbal cream.
C. Ads must not contain a malicious comparison with other brands.
X This product is XX cheaper than the ABC website.
d. Ads must not contain invalid buttons, induced gestures, or text (buttons/gestures/
text that portray unsupported functionality).
X “Swipe up to learn more” text in an ad, if swiping up will just lead users to the next video and not lead them anywhere.
4.12 Sensational and Shocking Content
a. Ads must not display bloody or gruesome imagery or graphic images that are likely to shock
or scare users.
X A crime scene or images of
accidents.
X A horror scene or bloody stills.
b. Ads must not contain
disgusting imagery that may cause an uncomfortable user X Visuals of sexual fluids, or
human or animal waste.
X Visuals that show dirt coming out of pores of the face or hair being pulled out of the drainage.
c. Ads must not contain content that displays crime, excessive violence, cruelty, or gratuitous
violence towards animals.
X Ads displaying real fighting
with bloodyscenes.
X Ads displaying animal cruelty,
such as cock or dog fighting.
e. Ads must not contain violent language or insulting actions.
4.13 Data Collection
Ads must guarantee that any personal information which is collected in the ad is collected and processed securely and in accordance with local laws, and that the privacy policy should be accessible to any individual whose data is being collected
and processed.
5. Restricted Content
5.1 Alcohol
a. Ads must not display excessive drinking or irresponsible drinking.
b. Ads must not display or
promote alcohol brand names,
bar scenes, or scenes of drinking in real life in some specific ad targeting regions.
5.2 Gambling and Lotteries a. Ads must not display,
facilitate, or promote online
gambling with real money or simulated gambling which features the depositing and withdrawal of money, and must not portray or encourage gambling-related behavior. b. Ads must not display,
facilitate, or promote lotteries that use real money or sports/ horse race betting in some specific ad targeting regions.
5.3 Religion and Culture
a. Ads must not feature disrespectful actions involving or towards religious buildings, religious symbols, or a malicious comparison of religions.
b. Ads must not display content that violates the local culture of the ad targeting regions.
5.4 Protection of Minors a. Ads must not display, facilitate or promote inappropriate
behaviors involving minors,
5.4 Protection of Minors
a.Ads must not display, facilitate or promote inappropriate
behaviors involving minors, such as underage drinking or underage smoking.
b.Ads must not display excessive skin exposure of minors.
c.Ads must not influence minors to participate in unsuitable
activities,such as buying lottery tickets.
d.Ads must not display or promote products/games appealing to minors in some specific ad targeting regions.
5.5 Weight control/management Only applied to CA/EU/us
a.Ads should not promote an unhealthy body image or an unhealthy relationship with food.
b.Ads should not feature anyone under 18 years of age.
weight management products
must prepare claims with a sense of responsibility; avoiding promises that the product alone, without diet or exercise can lead to weight loss; performance exaggerations; or suggestions that losing weight is easy, or guaranteed. Ads should not reference specific calories, or specific amounts of weightloss.
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